VIP retention only

Something to send the player who already has everything.

The hand histories already sitting in your database know things about your VIP's game that he does not know himself. We turn that into something he comes back for.

Poker rooms only. Processed under a data processing agreement, deleted when the work ends.

What we do with a hand database

Everything is computed before anything is made.

You send an export. What comes back is a finished piece — a video, a set of cards, a page of text — but almost none of the work behind it is the making.

  1. Normalise the export. Every platform records a hand differently; the adapter maps yours onto one shape and proves it by reconciling every pot to the cent.
  2. Compute everything that can be counted exactly — equity at every decision point, EV wherever money went in before the last card, rake and rakeback by his share of each pot. Where a spot needs equilibrium, TexasSolver and GTO Wizard are run for it, and the piece names which.
  3. The opponent's cards are the one thing the file never shows. So his range is built from what he actually did, street by street, against the width the field opens — and its composition is printed class by class. Anything built on a range arrives as a spread — 30 to 55 per cent — not as a single confident 37.5.
  4. Check it against what is being published about the game. New analysis is read as it appears; a conclusion that cuts against it has to survive a second, independent calculation before it reaches the page.
  5. Select against the objective you set — not against the biggest pot — at the scope you asked for, and say why that hand rather than another.
  6. Only then build the piece — video, cards, an infographic, text — in the voice your player will actually stay with. Every number in it was settled before any of it was made.
computedevery hand in the exportshownwhat reaches the player

How it reaches your VIP

One session, four shapes.

The same hands and the same numbers underneath, delivered four different ways. Three are ready to look at.

In preparation

Video

One hand told in under a minute, in the tone the player is used to hearing from your room.

Open the set →

A set of cards

The thought, the same thought shown on one hand, the result and the facts — what a host sends in one message.

Open the picture →

Infographic

Three hundred hands, one square each. Colour says what happened, brightness says how much.

Two decisions. Seventy-two seconds. Seven dollars.Results and the quality of the decisions behind them are kept in different books.+$50.01result+$6.69by EVOpen →

Analysis with a business read

A full session written to one player about his own game, with the business thought it carries.

What a general AI cannot do

No room for mistakes.

It goes out under your brand to the one player who can check it — he was at the table, often with a tracker open. Nothing else your room sends him is about a subject he knows this well.

General AITableside

Arithmetic on the export

General AI

Correct, when it can run code

Tableside

Correct, and every pot reconciled to the cent

The set a figure is taken over

General AI

Rarely stated

Tableside

Named, and printed class by class

A figure resting on an assumption

General AI

One number, stated flat

Tableside

A band, with the assumption named

Current poker theory

General AI

Whatever was in its training data, undated

Tableside

Published analysis tracked as it appears, and named where it shaped a reading

Definitions week to week

General AI

Drift with every new chat

Tableside

Fixed with you once, then identical

Your wording corrections

General AI

Lost when the chat ends

Tableside

A rule the generator has to obey

Judged before the outcome is read

General AI

None

Tableside

The hand is cut at the decision

Solvers run for the spot

General AI

None

Tableside

TexasSolver and GTO Wizard

Measured field frequencies

General AI

None

Tableside

Your own pool, plus archives we keep extending

Format adapter proven by reconciliation

General AI

None

Tableside

One per platform, or the format is unsupported

Solver licences are ours. The field figures and your corrections stay with your room and are never carried to another.

Not a guess. We ran one of our own sessions through a capable model, with code and the whole file in front of it. The sums came back right. So did these:

You cannot catch any of these by reading — they are written exactly like the truth. The player who was at the table catches them anyway.

Two checks, before it ever reaches him.

Add up what the players put in, minus the returns. It reconciles with the pot in your database to the cent. That proves we read your format correctly, and nothing more.

Then take any equity or EV figure and recompute it with your own tool. It matches to the decimal — and underneath it sits the list of hands it was counted over, which is what makes recomputing it possible at all.

If either one fails, there is nothing to pay for.

What you get

Pick the depth. Pick the shape. The calculation underneath does not change.

What we analyse

One handOne sessionA player's historyYour whole field

How it arrives

VideoA set of cardsInfographicText with infographic

Any depth in any of those shapes. What changes is the packaging, not the calculation underneath.

Customisation

Tuned to the player, and to what you want from him.

To the player

Tell us who he is: what he does outside poker, what he cares about, formal or familiar. Tone, form of address and the one metaphor a piece may borrow follow from that.

To the job

Come back more often, spread across formats, return to a game he drifted away from — material is selected for the objective, not for the prettiest hand.

Or simply to your taste

No objective set? Pick the angle: biggest win, worst loss, his bluffs, or bluffs with the folded cards shown (where your room's policy allows it).

What a pilot looks like

Twenty VIPs. Four weeks. A control group.

One piece a week to twenty of your VIPs, with a comparable group running alongside and receiving nothing. We measure active days and volume played, not views and not engagement. Fixed fee for the four weeks, credited against the first contract.

Views are the metric of a content agency. This is not one.

Getting the data in and out

By API, or by hand.

A pilot starts by hand: you send one export, we send back the files — nothing to integrate, and your compliance team reviews a single transfer rather than a connection. At volume it runs over an API. Nothing about the analysis changes between the two.

We hold nothing longer than the work takes, either way.

About the data

Nothing we make is ever published.

Processed under a data processing agreement and deleted when the engagement ends. Opponent nicknames are anonymised by default. The product is a private message from your room to one of your players, and it stays private.

Bring your compliance team to the first call rather than the third.

Next step

Start with a pilot.

One piece a week to twenty of your VIPs, for four weeks, with a comparable group alongside receiving nothing. We measure active days and volume played against that group — not views, not engagement. Fixed fee, credited against the first contract. Tell us which players and what you want moved, and we come back with the plan and the number. No data moves until there is an agreement in place.

Who is behind this

I run this on my own game, in public.

Mark Zavadskiy. Former CEO of Alibaba Russia, and years on the operator side of iGaming. I also play the game I am selling analysis of: every session goes through the same process as the one on this page, and the write-up is published — the result, the EV, and the hands I got wrong.

New every day, in two languages. Every figure in it can be recomputed from the hand histories.